Adobe estimates U.S. shoppers spent $41.1 billion online during the five days from Thanksgiving 2024 through Cyber Monday, indicating a strong holiday retail performance.
Charm.io reported that Tarte Cosmetics was the top-performing brand on U.S. TikTok Shop over the Black Friday to Cyber Monday period, generating $15.33 million in revenue.
Livestreams emerged as significant sales drivers on TikTok Shop, with the Canvas Beauty Brand’s 14-hour event generating $2.10 million from 2.25 million viewers.
The TikTok Shop's top-selling categories included 'Beauty & Personal Care' with $51.11 million and 'Womenswear' with $26.47 million, reflecting diverse consumer interests.
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