Channel 4 sales launches competition to champion sustainable B Corps

Channel 4 Sales has launched a competition for UK-based Certified B Corporations to win a share of £600,000 in free advertising airtime. Partnering with B Lab UK, this initiative aims to elevate awareness of B Corps, which adhere to strict social and environmental standards. Each winner will receive £120,000 worth of airtime on Channel 4's main channel. This effort also aligns with the Ad Net Zero Action Plan to promote positive consumer behavior and reflects Channel 4's commitment to sustainability.

We want to take that a step further by turning our attention to the impact of adverts and rewarding those who commit to sustainable practices.

Channel 4 proudly supports B Corp: using business as a force for good, aims to increase public awareness of what it truly means to be a B Corp.

Read at Business Matters