"Increased demand in short-form video on Reels led to increased CPMs," said Jason Krebs, general manager of Varos. "Lesser demand relative to inventory on TikTok resulted in CPM decreases."
"Even if TikTok disappears from the U.S., advertisers expect short-form video demand to remain strong. TikTok may get banned, but the demand for TikTok-style content and mobile video will hold strong," noted Hillary Kupferberg, vp, performance marketing, Exverus Media.
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