CES 2025: Mastercard's Raja Rajamannar on how to stay authentic in agentic age
Briefly

"AI is advancing at an unstoppable pace. Last year, we were all talking about generative AI. Now, it's about agentic AI - everyone's talking about it and it's visible all over the place."
"Generative AI provides options - it creates things, whether it's images, travel itineraries, or book summaries. Agentic AI goes further. It makes decisions and takes actions on your behalf."
"It's an era of bot-to-bot marketing. Your machines are now marketing to consumers' machines. I wrote about this in my book, Quantum Marketing, and it's incredible to see it validated today."
Read at The Drum
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