Celsius' new NIL roster highlights top athletes known for on-field performance and off-field dedication to fitness and wellness, complementing the brand's focus on Gen Z.
Kyle Watson stated, 'The expansion of our NIL roster demonstrates our continued commitment to further connect our brand with our collegiate communities,' showcasing the brand's strategy.
Each athlete serves as inspiration and motivation to our consumers and their commitment to greatness truly embodies Celsius' Live Fit lifestyle, enhancing brand identity.
The Essential Six are featured in an introductory 30-second spot in empty stadiums, aiming to focus on their personalities rather than direct brand messaging.
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