Captify's Search-a-Like audiences tool combines a brand's first-party data with onsite search data to target relevant audiences at scale.
This technology allows advertisers to leverage their first-party data, reach new customers, and measure campaign impact with a 5% increase in VTR.
#search-a-like-audiences #first-party-data #advertising-technology #cookieless-technology #audience-targeting
Collection
[
|
...
]