Streaming audiences dislike ads but can't avoid them, necessitating innovative monetization solutions like shoppable TV. However, challenges exist in translating the shopping network model to on-demand viewing and engaging viewers effectively with concepts like QR codes.
Shoppable TV offers traditional media companies a way to tap into the retail media trend. However, it needs a more compelling value proposition to thrive in the streaming landscape, especially as major platforms like Netflix introduce measures to curb password-sharing and drive subscriptions.
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