"The mega-merger that is Omnicom acquiring Interpublic has caught the attention of adland... what will this mean for their clients? Will it generate excitement or will it provoke the 'itch to pitch'?"
"One of the main red flags for any client/agency relationship is conflict. And with two heavyweight holding companies coming together, there is likely to be plenty of debris flying around."
"Large agency groups are well-versed in managing conflict... the demise of the retainer model... has increasingly required agencies to look beyond the one client-per-category model."
"It is inevitable that there will be some fallout. Whether it's due to conflict, new leadership, an altered culture... brands will pitch."
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