The only thing certain in life is uncertainty, which reflects a truth about how we live and work, especially in the face of modern-day disruptions.
KPMG predicts that 2024 will continue to bring more frequent disruptions due to labor, geopolitics, cyber attacks, and climate change, indicating that disruption is our new normal.
To effectively manage uncertainty and disruptions, businesses must focus on protecting their relationships with customers, as these connections are vital during crises.
The early days of the COVID-19 pandemic exposed vulnerabilities in customer service, highlighting the need for stronger digital-first solutions to address customer demands.
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