Running a paid media campaign is relatively easy for an experienced B2B marketing team. Search ads are efficient, but they're not often scalable because they're often targeting bottom-of-the-funnel leads.
"I get 50 emails a week from folks trying to sell me lists from events, verticals, competitors, etc. and they are all super spammy feeling," said Eric Dates, a veteran B2B marketer and a MarTech contributor.
[
add
]
[
|
|
...
]