Campaign Trail: Dollar Shave Club gets back to its disruptive roots
Briefly

"Dollar Shave Club has undergone a transformation back to its roots with a new campaign, embracing a humorous approach while showcasing inclusivity and self-expression in grooming."
"CEO Larry Bodner described the new campaign as a return to the brand's irreverent voice, stating, 'We're for everybody. We're not the crazy technical side of shaving.'"
Read at Retail Dive
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