When every moment of your life feels like you're being sold something and the price of said item keeps going up, people will burn out on spending money," said Kara Perez, an influencer and financial educator.
Known as 'underconsumption core,' it spotlights living sustainably and using what you have, a reversal of the excess and wealth that dominates ad-heavy Instagram and TikTok.
A video with over 100,000 views critiqued the tendency toward overconsumption, stating 'I spent money I didn't have on things I didn't need.'
Culture and consumer marketing analyst Tariro Makoni highlighted that Buy Now, Pay Later plans exacerbate consumption, leading to 'a distortion in access to wealth.'
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