Buy less, buy better: Frugality and 'underconsumption' are the latest Gen Z trends on TikTok
Young adults on TikTok are embracing underconsumption core, prioritizing sustainability and quality over quantity to combat consumer fatigue and rising living costs. [ more ]
Buy less, buy better: Frugality and 'underconsumption' are the latest Gen Z trends on TikTok
Young adults on TikTok are embracing underconsumption core, prioritizing sustainability and quality over quantity to combat consumer fatigue and rising living costs. [ more ]