How Many Gift Guides Does a Person Need?Consumers are overwhelmed by the excessive number of gift guides available each holiday season.
How Wicked Avoided Consumer Fatigue To Create Box Office MagicMega-marketing can effectively generate excitement around films without causing consumer fatigue, as demonstrated by Wicked and Barbie.
Buy less, buy better: Frugality and 'underconsumption' are the latest Gen Z trends on TikTokYoung adults on TikTok are embracing underconsumption core, prioritizing sustainability and quality over quantity to combat consumer fatigue and rising living costs.