Consumer fatigue occurs when audiences become overwhelmed or annoyed by marketing messages that are too frequent or forceful, leading to negative impacts on brand perception and sales.
While overexposure is a common culprit, a lack of diversity in messaging can also contribute to fatigue, as generic or cliché content can quickly bore consumers.
The opening weekend box office numbers for Wicked indicate that the marketing approach has effectively contributed to the excitement around the film, defying the notion of 'green fatigue'.
The Barbie movie exemplifies a successful mega-marketing campaign that utilized an extensive budget and innovative strategies, achieving cultural significance and audience engagement.
Collection
[
|
...
]