Business to Consumer (B2C) Definition and Examples (2023) - Shopify
Briefly

The B2C model represents direct sales from businesses to consumers, playing a crucial role in retail transactions ranging from groceries to online shopping.
B2C encompasses various sectors, including retail and online commerce, emphasizing the importance of direct interaction between companies and end-users.
While B2C covers a wide range of businesses, some strictly define it as those that sell solely to consumers without intermediaries.
The distinction between B2C and B2B highlights different market focuses, as B2B serves other businesses, showcasing the diversity in commerce types.
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