Bud Light smartly tapped Shane Gillis for ads - the latest brand doing post-DEI damage control
Briefly

from New York Post6 months ago
Bud Light's approach acknowledges its misstep in abandoning its core ethos for a misplaced allegiance to DEI initiatives, leading to significant backlash and lost sales.
New York Posthttps://nypost.com/2024/08/29/opinion/bud-lite-smartly-tapped-shane-gillis-for-ads-the-latest-brand-doing-post-dei-damage-control/
The new ad with comedian Shane Gillis marks a nostalgic return to Bud Light's traditional branding, embracing its past fratty persona and rejecting the overly sensitive progressivism of 2023.
New York Posthttps://nypost.com/2024/08/29/opinion/bud-lite-smartly-tapped-shane-gillis-for-ads-the-latest-brand-doing-post-dei-damage-control/
Read at New York Post
#bud-light #marketing-strategy #brand-identity #dei #pop-culture
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