For example, British Airways launched a new outdoor ad campaign, showing a child peering out the window of a plane in flight. The billboards don't include a logo, QR code, tagline, or call to action. It doesn't 'sell' in the traditional sense. But that's the point.
A truly expert strategic marketer understands how a company needs to take a unique position and orientation and use marketing to capitalize on it... The marketing strategy focused on shifting the narrative around a unique orientation--that experience is the differentiator.
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