76% of marketers achieve higher ROI with account-based approaches than other marketing strategies. Yet, many still struggle to unlock this potential, particularly with expansion revenue.
The difference between moderate and exceptional results usually comes down to one critical factor: cross-functional alignment, which many organizations lack in their approach.
Most organizations operate with siloed operations, limiting their ability to prioritize expansion opportunities within existing accounts, ultimately leaving revenue growth unrealized.
Effective ABE alignment begins with a clear charter that defines success across all revenue functions and creates shared metrics for collaboration.
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