"You see how I do my makeup for work? Very demure. Very mindful," Lebron said in the clip. This lighthearted moment in her TikTok video struck a chord and led to the term "demure" rapidly entering mainstream pop culture. It showcases how a simple phrase used in a relatable context can resonate and gain traction online, illustrating the significant influence of social media in shaping language and trends.
Over 35 million views later, Lebron said in follow-up videos that the word has changed her life. This rapid rise to fame and the subsequent interest in "demure" highlight how quickly content can go viral, particularly on platforms like TikTok, where fleeting moments can carry enormous weight and influence.
Brands and celebrities like Jennifer Lopez have leveraged it, like 2024's earlier "Brat" trend. With such virality, businesses are motivated to adapt and align their marketing strategies according to evolving trends, increasingly influencing what products become popular and how they connect with consumers.
If a business wants to market to Gen Z, scrolling TikTok for an hour is a great crash course in what works. This statement emphasizes that understanding the habits and preferences of younger consumers is essential for brands looking to stay relevant and effectively reach their target audience.
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