Imagine you're a brand, and you want to target a particular audience around content, and you can actually have a one-on-one conversation and ask questions, and then you own the data, you own the customer, and you own the experience—not Meta, Google, or someone else. It's about helping businesses be empowered to own their own data, own their customer, own their experience.
Creators are always beholden to the algorithm, you don't have any of that here. I can build in this space. It's not just, 'Here, I posted this'. And I love that I can know who's actually visiting.
People will go where they're entertained, and where they can be part of the story. Bringing that moment, and allowing people in, means a brand gets to put its thumbprint on it. The platform you're creating starts to gain traction, and gain followers. It has an impact on them, and you get more data.
Creators are so interesting to this moment in that they are willing to test and learn, and the
audiences are looking for authenticity; they want a relationship with a brand. Engaging through immersive experiences allows brands to forge deeper connections and build trust.
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