Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Briefly

TikTok Shop is reducing discounts and increasing cart values required to receive coupons, signaling a potential shift in dynamic pricing strategies.
While some brands thrive on TikTok Shop's offerings, others hesitate to join due to unclear criteria influencing discounts, posing challenges for marketers.
Read at Adweek
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