To grow in today's competitive digital landscape, founders must first define their target audience by understanding their needs, behaviors, and preferences to ensure every ad dollar counts. This clarity allows for more effective targeting and the use of metrics, like conversion rates and customer acquisition costs.
Success comes from continuously testing strategies, using A/B testing and real-time feedback to refine what works. Additionally, compelling storytelling remains crucial to differentiate brands and create genuine connections in a crowded market.
With technology reshaping his fields of expertise at an exponential rate, we sat down to chat with Chris about the state of digital and interactive advertising, new challenges for growth and attention, the role of Web3, and more.
Chris felt the time was right for a new challenge. Chris' wealth of ad sales and business development experience led him to Azarus, where he now works as Chief Revenue Officer.
Collection
[
|
...
]