Brands are updating their sites to prepare for a mobile-heavy holiday season

"We need to think about everything as mobile-first," said Caitlin Berzok, svp of digital experience at Therabody. "The shopping experience is fragmented into micro-moments over the course of the day or our week; it may take several interactions for a customer to make a purchase decision."

"The millennial mom is the audience we speak to a lot, and she's juggling 15,000 things in any given day," she said. "They can shop, message family or check on their children's [school] updates, all happening in the palm of our hands - and the shopping experience must accommodate this."

Read at Modern Retail