"Given external stimuli-like a bear on a hiking trail-we know with pretty strong confidence how a person will react. ... it's no less predictable."
"This installment sheds light on a less-exciting-but-no-less-important aspect of consumer behavior: physical barriers. ... the physical experience of buying and consuming is frequently overlooked."
"Shoppers in this mindset are essentially asking, 'How will this choice make me physically feel?' This consideration can be broken down into one of three perceived definitions of 'physical feeling'."
"The physical barrier encompasses both the shopping experience and consumption itself. Five core barriers can deter someone from making a purchase: Price, Time, Social, Physical, Emotional."
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