BP has elevated Joseph Fumo to lead digital initiatives for North America, overseeing brands such as bp and Amoco. He began his career at BP in 2006, holding various roles, including managing electronic payment operations and fuels marketing. This promotion follows Alyssa Callahan's new position in marketing. Fumo's focus will also involve enhancing BP's retail media network in a move indicative of the company's digital transformation strategy, while continuing to develop consumer loyalty through innovative platforms like the recently launched Earnify app.
As the new digital head for BP North America, Joseph Fumo will drive digital delivery across several key brands and manage strategic partnerships.
Fumo's ascent through BP highlights his extensive experience, from financial analysis to consumer loyalty and marketing strategies across fuel products.
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