"Since its launch as an alternative music festival in 2009, Boomtown Fair has grown into one of the world's most recognised 'experience festival' brands, each year giving rise to an entire theme-town bursting out of the Hampshire hillside. As well as hosting world class musical acts like Gorillaz and Wu-Tang Clan, Boomtown Fair also presents the most theatrically immersive festival experience on earth. It includes live theatre, movie-like sets, immersive actor driven experiences and ARG gamification."
"Boomtown Fair has a very creative team in house and their focus has always been on making the festival a bigger, more engaging and immersive spectacle each year. Having grown organically over a decade, the festival has become a right of passage for many young people first entering the festival scene. Over time they have grown up and the festival has naturally evolved to appeal to a wider audience, but it's never been actively marketed in that way."
"We'll be working with Experian to profile their audience data, segment their fanbase and ensure the performance media selected delivers the right message and ticket sales. Our role is more than just advertising, it includes customer journey mapping, web interface design and development. We have an amazingly ambitious and passionate client team matched only by our enthus"
Since 2009 Boomtown Fair has grown from an alternative music festival into one of the world's most recognized experience festival brands, creating an annual theme-town on the Hampshire hillside. The event combines headline musical acts with live theatre, movie-like sets, immersive actor-driven experiences and ARG gamification. The brand sustains a large social following and stages one-night music and theatre events at Area 404 in Bristol throughout the year. Rapid audience growth positions the festival as a serious contender for Glastonbury. AgencyUK has been appointed to place festivalgoers at the center of brand marketing using fanbase and sales data to shape digital, media and on-site strategies.
#immersive-festival #music-festival #experiential-marketing #data-driven-strategy #audience-segmentation
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