Boomers make up 30% of consumer spending - so why do advertisers ignore them?
Briefly

"Companies don't know where the money is," Weiss said. "There's this idea of 'I don't want to be marketing to grandparents.' There's all these stereotypes out there of what it's like to be an older adult. Ageism is the most accepted prejudice in society."
"The LinkedIn ad is a stereotype of being digitally incompetent. It reinforces the notion that older people are clueless," said Janine Vanderburg, a co-founder and senior strategist at Changing the Narrative."
Read at MarketWatch
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