Promoting buy now, pay later plans is becoming a popular holiday marketing strategy as brands aim to remain competitive during the crowded shopping season.
With holiday BNPL spending expected to reach $18.5 billion, retailers are leveraging financing options to attract customers amid overwhelming discounts.
Retailers are increasingly using 0% financing plans as a way to make customers feel they're getting a better deal, allowing them to make sales without damaging margins.
By stacking promotions with 0% financing, retailers create a competitive edge; consumers perceive this as a more attractive offer compared to standard percentage discounts.
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