Experts warn that Black Friday can lead to impulse spending as consumers are tempted by aggressive advertising tactics. Shoppers may feel accomplished by scoring deals, contributing to overall anticipated holiday spending rise in Canada.
Annie Taurasi shares her experience of shopping on Black Friday, stating she feels accomplished when she finds good deals. "I feel accomplished, really, like I could spend twice as much now," she expressed.
Ying Zhu discusses marketing strategies during Black Friday that exploit consumer emotions. Colors like red and yellow are used in ads and stores to trigger excitement, urgency, and happiness, which can lead to increased spending.
Michelle Latchman expresses her frustration with the overwhelming advertising during Black Friday. "You get two or three emails from the same company a day, so sometimes I find it a bit too much," she remarked.
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