A lot of 'What ifs' still surround a bill the U.S. House passed last week that would mandate TikTok′s Beijing-based parent company, ByteDance, to sell its stake in the platform within six months or face a nationwide ban.
Sure, businesses that built strategies around TikTok and promote products there would prefer not to seek eyeballs on another app. Smaller firms and solo entrepreneurs are bound to feel more pain in the event of a breakup.
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