The rise of marketing campaigns on social media has transformed how we perceive advertising, moving beyond traditional formats to incorporate humor and engagement, showcasing a cultural shift.
Brands like Ryanair and Duolingo have successfully personalized their social media interactions through humor, creating a sense of familiarity and relatability with consumers.
The celebration of successful marketing strategies on platforms highlights a deeper cultural shift in how we engage with advertisements, blending entertainment with commercialism.
This emerging trend reflects a generational shift in marketing, where brands leverage wit to connect with an audience that values authenticity and humor over conventional advertising.
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