As early November rolls in, Black Friday messaging is already in full swing, reflecting a broader shift in consumer habits toward discount seasons for holiday shopping.
Retailers face the challenge of building brand loyalty beyond discount promotions, as many consumers are conditioned to wait for sales like Black Friday for their purchases.
According to Statista, nearly two-thirds of UK consumers planned to shop during November's sales events, indicating that Black Friday is an integral part of the festive shopping plan.
The challenge remains for retailers: to convert deal-driven shoppers into loyal customers who continue to engage with their brands outside of promotional events.
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