Valentino's extensive experience in media sales, especially in digital ad tech and streaming platforms, positions her well to elevate Best Buy Ads as retail media grows.
Best Buy's decision to bring in Valentino underscores a significant shift in retail advertising dynamics, emphasizing the importance of having strong relationships with advertisers.
Retail media is booming, with ad spending projected to reach $140 billion globally this year, reflecting the increasing relevance of retail platforms in the advertising landscape.
By integrating its ad inventories with established platforms like CNET, Best Buy Ads is strategically enhancing its value proposition for brands looking to invest in retail advertisements.
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