Sales at Best Buy were down over 6% in Q2, yet the company pleasantly surprised investors with a 40 basis point profit margin improvement by shifting revenue to services like advertising and memberships.
TikTok introduced AI-powered ad products including a video generator but struggles with auto-generated content quality and user engagement on product-focused content, as users typically don't respond well to such posts.
Despite buyer concerns about the growing number of AI-based ad products, platforms like TikTok, Meta, and Google are pushing forward with new tools, prompting a need for education on how to effectively utilize them.
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