#revenue-shift

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Best Buy Bounces Back With Ads; Agencies Are Wary Of TikTok's AI Ad Products | AdExchanger

Best Buy saw a sales decrease in Q2 but surprised investors with improved profit margins due to revenue shifting to services.
TikTok introduced AI-powered ad products but faces challenges with auto-generated content and user engagement specifically on product-related posts.
AI-based ad products are on the rise despite some concerns from buyers about the influx of new tools.

SES and Intelsat finally tie the knot in $3.1B acquisition

Satellite operator SES acquiring Intelsat for $3.1 billion to enhance competitiveness in the communications satellite industry.

Streaming accounted for more than 40 percent of TV viewing in June

Streaming services captured 40.3% of daily TV viewing in June 2024, marking a significant increase in popularity and viewer engagement.
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