According to the latest Nielsen report, streaming services accounted for 40.3 percent of daily TV viewing in June 2024, marking a new milestone in viewer habits.
YouTube led as the top streaming platform with 9.9% monthly usage, followed by Netflix at 8.4%. Bridgerton on Netflix contributed 9.3 billion viewing minutes.
Nielsen's tracking focuses solely on TV screen usage, not accounting for the extensive streaming on phones and tablets, potentially underestimating actual viewership.
PwC forecasts a shift in streaming revenue sources, with ad revenue projected to rise to 28% from 20% globally, attributing it to the slow growth in subscription income.
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