Best Buy Bounces Back With Ads; Agencies Are Wary Of TikTok's AI Ad Products | AdExchanger
Best Buy saw a sales decrease in Q2 but surprised investors with improved profit margins due to revenue shifting to services.
TikTok introduced AI-powered ad products but faces challenges with auto-generated content and user engagement specifically on product-related posts.
AI-based ad products are on the rise despite some concerns from buyers about the influx of new tools.