Behind CeraVe's Michael Cera conspiracy - the skincare campaign that stole the Super Bowl
Briefly

from The Drum2 months ago
The campaign innovatively blended dermatologist credibility with celebrity allure by suggesting a fictional link between CeraVe and actor Michael Cera, creating viral buzz.
The Drumhttps://www.thedrum.com/news/2024/11/05/behind-cerave-s-michael-cera-conspiracy-the-skincare-campaign-stole-the-super-bowl
In a competitive Super Bowl atmosphere, CeraVe successfully leveraged humor and relatable content through its 'Michael Cera Conspiracy,' achieving over 1 billion impressions.
The Drumhttps://www.thedrum.com/news/2024/11/05/behind-cerave-s-michael-cera-conspiracy-the-skincare-campaign-stole-the-super-bowl
Read at The Drum
#cerave #super-bowl #celebrity-partnerships #social-media-campaigns
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