"The reach of the NFL allowed us to activate our brands across all 50 states," says Ed Pilkingt.
"Sporting events continue to draw large in-person crowds and millions of television viewers, even amid a fragmented media market."
"These partnerships highlight a growing trend: Liquor companies are capitalizing on the massive reach of sports to shake up their brand presence."
"Grey Goose unveiled a new relationship with the Australian Open, opening serve with a citrus vodka libation that will be sold at the tennis tournament next month."
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