We've really focused on leveraging the creative content that the creators are putting out there. We've had some great examples of creators who have made these fruity candy salads with our gummies and Starburst. And that has really influenced the content that we put out there and the campaigns that we execute.
She champions identifying and validating new ways to reach consumers in an ever-changing marketplace. Her experience in consumer and private label CPG spans 20 years, with a successful track record at Mars in accelerating brands like Pedigree, Cesar, Nutro, Sheba, and Iams.
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