"Louis Vuitton has leapfrogged Dior in digital engagement, demonstrating the effectiveness of a well-crafted ambassador strategy in capitalising on TikTok's rising influence and the democratization of social media."
"With brands like Marc Jacobs and Loewe fusing their high fashion essence with viral, lo-fi content, luxury labels are redefining engagement and appealing to a wider audience on platforms like TikTok."
"Luxury brands are now confronted with the challenge of integrating social commerce effectively. As platforms such as TikTok Shop gain traction, there's an imperative to innovate within this evolving landscape."
"While lo-fi content is rising, the enduring appeal of celebrity-driven campaigns showcases the duality of luxury branding within the dynamic realm of social media engagement."
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