B2B Social Media Marketing: How to Create Your Strategy

B2B social media marketing is crucial for businesses since every purchase has human decision-makers involved. However, B2B strategies differ significantly from B2C due to the complexity of products, longer sales cycles, and the broader impact of purchases. While B2C marketing may seem more straightforward with quicker transactions, B2B marketing requires a deeper understanding of technical topics and often involves multiple stakeholders in decision-making. Effective B2B social media marketing needs to account for these factors to create impactful campaigns.

B2B social media marketing isn't the same game at a different level; it's a different league altogether.

B2B social media marketing has a much longer sales cycle, requiring multiple decision-makers and extensive evaluation processes.

Read at Buffer: All-you-need social media toolkit for small businesses