B2B marketers are recognizing the combined power of social media and video for engaging with their digital-native buyers, driving a strategic shift this year.
A significant 55% of B2B marketers worldwide believe that short-form social videos yield the highest return on investment, underlining the content's effectiveness.
The projected 45% increase in video uploads on LinkedIn this year not only signifies greater content engagement among B2B marketers but also supports the platform’s new connected TV ad capabilities.
The latest data reinforces the necessity of integrating video production into marketing strategies to meet the evolving preferences of B2B buyers seeking information on social media.
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