"Very demure, very mindful" has become a viral phrase, leading content creator Jools Lebron to seek a trademark for various entertainment and advertising services.
The popularity of Lebron's phrase, stemming from a TikTok video, showcases the power of social media to launch trends and generate income for creators.
While the trademarking process can be lengthy, it highlights the struggles content creators face in securing credit and monetization for viral trends they initiate.
As other individuals attempted to trademark similar phrases, it sparked a conversation about ownership and rights in the fast-evolving landscape of social media content.
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