Augmented Reality Technology May Soon Upend The World Of Retail
Briefly

Retailers are embracing augmented reality as it revolutionizes customer interaction, enabling personalized and immersive shopping experiences that reshape how products are perceived and purchased.
AR applications allow users to visualize products in their own environments, leading to better decision-making and enhanced satisfaction when making purchases online or in-store.
The evolution of AR in retail parallels its success in online gaming, where similar strategies create immersive experiences, showing a broader trend in utilizing technology for improved user engagement.
Digital fitting rooms and virtual try-ons exemplify how AR technology streamlines shopping, offering practical solutions that enhance convenience, engagement, and personalization in the retail space.
Read at London Business News | Londonlovesbusiness.com
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