"When people have the intent to shop without physically being able to touch and see a product, the more options you can give them to create that confidence [the better]," says Sarah Sheldon, senior director of global ecommerce and digital at fashion brand Rebecca Minkoff. This insight underscores the importance of providing multiple engagement options to boost customer confidence in online shopping.
"Customers can examine our products from every angle," Sarah says. "The option to view products in augmented reality helps them get a better sense of quality, size, and other details that matter." This statement highlights how augmented reality bridges the gap of in-person shopping by offering valuable assessments of products virtually.
Augmented reality (AR) is any technology that layers digital elements over a physical environment. Users view AR information on a screen (such as a mobile device's camera viewer) or through smart glasses or an AR headset. This definition emphasizes AR's role in enhancing consumer experiences by merging the physical and digital worlds.
Learn about augmented reality marketing, how it benefits brands, and how innovative companies are using it to increase conversion rates and deliver memorable brand experiences in digital spaces. This statement signifies the potential for AR technology to revolutionize digital shopping by enriching customer interactions.
Collection
[
|
...
]