"As we continue the re-imagination of Audacy, our investments in our digital audio product suite are essential," said Brian Benedik, Chief Revenue Officer, Audacy. "The creation of an Experian-powered Audacy identity graph is an important step in the process and allows us to create more value for both marketing partners and our listeners."
"We are collaborating with Audacy because of their innovative vision for the future of audio," said Chris Feo, Chief Business Officer, Experian. "Historically, audio advertising lacked precise targeting capabilities, making it challenging for advertisers to reach specific audiences. By integrating our digital identity graph and syndicated audiences with Audacy's platform, we're transforming how advertisers connect with listeners. This collaboration enables more effective audience targeting and delivers personalized, impactful audio experiences across all channels."
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