Many companies only track revenue from marketing channels without considering the expense of managing them, leading to misleading bottom-line performance.
When comparing two marketing channels, one may appear superior based solely on revenue and profit, but ignoring the management costs can be misleading.
The correct measurement of marketing success also includes team salaries, software subscriptions, and operational costs, which can impact overall profitability.
The choice of marketing channel should analyze not only conversion rates and revenue but also the time and resources required for effective management.
#marketing-analysis #cost-attribution #channel-comparison #marketing-budgets #performance-measurement
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