In the costly battle for attention, Super Bowl advertisers can't risk conventionalBrands invest heavily in Super Bowl ads hoping to stand out, despite many being quickly forgotten.
Why Channel-Level Marketing Analysis Isn't EnoughBrands must adopt an interconnected approach to marketing analysis to enhance efficiency and reduce costs.Isolated marketing channel analysis leads to inefficiencies and wasted resources.
In the costly battle for attention, Super Bowl advertisers can't risk conventionalBrands invest heavily in Super Bowl ads hoping to stand out, despite many being quickly forgotten.
Why Channel-Level Marketing Analysis Isn't EnoughBrands must adopt an interconnected approach to marketing analysis to enhance efficiency and reduce costs.Isolated marketing channel analysis leads to inefficiencies and wasted resources.
Media Mix Modeling: What It Is and How to Use It [+ Examples]Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
Attributing Marketing Expenses by ChannelMarketers should attribute both revenue and expenses to promotional channels for accurate performance analysis.