Media Mix Modeling: What It Is and How to Use It [+ Examples]Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
In the costly battle for attention, Super Bowl advertisers can't risk conventionalBrands invest heavily in Super Bowl ads hoping to stand out, despite many being quickly forgotten.
Attributing Marketing Expenses by ChannelMarketers should attribute both revenue and expenses to promotional channels for accurate performance analysis.